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VOL. 8, ISSUE 2 (2023)
Analysis of instagram's popular social media use as a media for fashion product promotion among generation Z
Authors
Agatha Katleen HM, Dwiheru Kristiawan, Achmad Sulistyono
Abstract
Social Media is getting more and more popular in society and is getting
more sophisticated. The sophistication of Social Media is increasing and young
business people are starting to use it to do business or sell. Instagram is the
3rd Social Media as a Popular Social Media that is often used by the public, especially
Generation Z. Generation Z often uses Instagram social media to find various
information they need, one of which is Fashion information. This study discusses
the benefits, impacts, and attitudes of Generation Z as Instagram users in
seeking Fashion information from Fashion business accounts that promote
products on Instagram. The type of research used is qualitative research, data collection
techniques are observation, interviews, and documentation related to research. The
results of this study explain that Instagram is very useful, and has positive
and negative impacts, as well as attitudes such as feelings, interests,
judgments, personal experiences, and Generation Z's belief in Instagram as a Fashion
Product Promotion platform.
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Pages:18-20
How to cite this article:
Agatha Katleen HM, Dwiheru Kristiawan, Achmad Sulistyono "Analysis of instagram's popular social media use as a media for fashion product promotion among generation Z". National Journal of Multidisciplinary Research and Development, Vol 8, Issue 2, 2023, Pages 18-20
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