Influencers are more appealing to brands given the fact that they have lower perceived value and there is a reduced of them being involved in a scandal. Influencers can craft their own persona and have the capability to appeal and influence brands as well as target audience like their human counterparts. Research on AI and machine learning provides potential positive effects that can be realised from meta influencers. Meta influencers can be very beneficial to the brands because of their perceived lower costs and drastically low chances of them being involved in a scandal. A meta influencer can look and behave like a human influencer, suggesting meta influencers – like human influencers – might have similar effects to traditional celebrity endorsers.