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VOL. 3, ISSUE 1 (2018)
Organizational communication at managerial level: A study of Sangam, cooperative dairy in Guntur district, AP
Authors
Dr. G Anita, N Rama Koti Srinivas
Abstract
Communication has been found to contribute much more to the effective functioning of the organizations especially if it has large number of stakeholders such as employees, customers as well as different types of public. Mutual understanding and knowledge about other groups who work together in an organization is very much essential. Especially those at the level of top management as well as those who supervise all the activities at a broader level should be aware of the communication process as they are the important components in upward as well as downward communication. The purpose of this study is to assess the effectiveness of Organizational Communication in Sangam dairy. Since the company has been dealing with large number of stakeholders that run into more than two millions of people directly and indirectly the researcher shall try to find the significance of the communication. The role played by the managers would be studied as they act as a vital link between both the top management as well those in subordinate as well as those at other levels. The study used quantitative research method and conducted survey to collect data from the employees at managerial level to find out the contribution of this segment to the successful communication and the rate of satisfaction. A sample of around 207 selected from the employees was selected for the study and were asked find out their opinions as to how the mangers have been playing their roles in communication. The empirical data was analyzed by means of frequency measurement and testing of the hypothesis. Recommendations were made to broaden the scope to achieve maximum efficiency in communication.
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Pages:234-239
How to cite this article:
Dr. G Anita, N Rama Koti Srinivas "Organizational communication at managerial level: A study of Sangam, cooperative dairy in Guntur district, AP". National Journal of Multidisciplinary Research and Development, Vol 3, Issue 1, 2018, Pages 234-239
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