The Indian audience wants a happy ending in the story where all problems are fixed by the male protagonist of the film. After liberalisation in 1991, foreign investors started to invest money in the Indian market. Globalization also affected entertainment industries too were brand promotion activity started on a mass level with the tactical joint venture with production houses. Bollywood films in 21st century generate 100 crores at Box office known as Blockbuster films. In 2008, Ghajini was first the film to generate 114.00 Crore at Box office. In 2014, eight films successfully registered as Blockbuster till November is Jai Ho, 2 States, Holiday: A Soldier Is Never Off Duty, Ek Villain, Kick, Singham Returns, Bang Bang!, and Happy New Year and PK.